WORK EXPERIENCE
CISCO ThousandEyes
My journey at ThousandEyes began in 2012 as one of the earliest employees (#8), joining as a Front-End Software Engineer. In this role, I was instrumental in shaping the company’s digital presence from the ground up, leveraging my expertise in HTML, CSS, JavaScript and PHP to build responsive, mobile-first interfaces that prioritized user experience. This foundational work laid the groundwork for the company’s rapid growth and eventual acquisition by Cisco in 2020.
As the company evolved, so did my responsibilities. Transitioning to Web Developer and subsequently Senior Web Developer, I expanded my focus to include web performance optimization, full-stack web development with Java, MySQL, Spring Framework, Model-View-Controller (MVC) design patterns, Jenkins Continuous Integration (CI) and Continuous Delivery (CD), Gradle build systems, Grunt automation, MarTech integrations and the implementation of QA and Accessibility testing tools. Collaborating closely with cross-functional teams, I played a pivotal role in setting up the foundations for a scalable and reliable web platform to support global growth.
In 2019, I stepped into the role of Senior Manager of Web Strategy, where I led initiatives that integrated digital marketing, SEO, and analytics to drive user engagement and conversion. Following Cisco’s acquisition of ThousandEyes, I was appointed Head of Global Web Strategy in 2021. In this role, I oversee the strategic direction of our web properties, aligning them with overarching business objectives and ensuring they effectively communicate our value proposition to a diverse, international audience, supporting the ThousandEyes product portfolio.
Throughout my tenure of over 13 years, I’ve demonstrated continued commitment to innovation, strategic thinking, and cross-functional collaboration. My entrepreneurial spirit has been a driving force in transforming the ThousandEyes web presence into a dynamic, resilient, reliable and user-centric web platform, that supports the company’s global growth and expansion within Cisco’s ecosystem.
HEAD OF GLOBAL WEB STRATEGY
October 2021 - Present
SENIOR MANAGER, WEB STRATEGY
(Cisco acquired ThousandEyes in August 2020)
September 2019 - October 2021
SENIOR WEB DEVELOPER
September 2015 - September 2019
WEB DEVELOPER
October 2013 - September 2015
FRONT-END SOFTWARE ENGINEER (Joined as Employee #8)
February 2012 - October 2013
BADMAN STUDIOS
In 2014, I co-founded Badman Studios with a vision to champion authentic low-frequency and bass-heavy music. Initially based in San Francisco and now operating from Los Angeles, the label has become a recognized name in the dubstep and bass music scene. Between 2017 and 2023, we released 17 EPs that consistently charted on platforms like Beatport and Juno Download, earning support from prominent big names leading the dubstep music scene such as Truth, J:Kenzo, N-Type, Deep Tempo, Biome, and FatKidOnFire.
As Head of Operations and A&R, I oversee the label’s strategic planning, artist relations, and daily operations. My responsibilities include curating a diverse roster of over 16 international artists, coordinating production and mastering schedules, managing marketing campaigns, video production, digital distribution, social media, and legal agreements. I also facilitate collaborations that push the boundaries of bass music.
Our artist roster features talent from the US, UK, Germany, Spain, Canada, and Colombia, including Leaf, DJ Madd, Sepia, Die by the Sword, Basura, Brightwing, Handsome Tiger, Phydra, Grim Sickers, T-Man, Arkham Sound, Subtle Mind, Grawinkel, B-Say, Bukkha, Pillow, and Major Oak. Our commitment to high-fidelity sound and unique live experiences has set us apart in the global underground music community.
RECORD LABEL OWNER, HEAD OF OPERATIONS AND A&R
March 2013 - Present
LA EXECS GROUP
As the Webmaster for LA Execs Group, a premier real estate firm based in Torrance, California, I was responsible for managing and growing the company’s digital presence. My role encompassed overseeing website functionality, ensuring operations of technical platforms and systems, optimizing websites and content for search engines, analyzing user engagement, coordinating content updates, and maintaining security compliance.
In this capacity, I implemented strategic SEO practices to enhance the website’s visibility, utilized analytics tools to monitor and improve user interaction. I also ensured that the website adhered to industry standards for security and compliance, safeguarding user data and integrations across platforms. Through these efforts, I contributed to LA Execs Group’s mission of simplifying the real estate experience for clients by providing a seamless and informative online platform.
WEBMASTER
September 2009 - March 2013
UC SANTA BARBARA, Kappa KAPPA GAMMA
As the Webmaster for the Kappa Kappa Gamma collegiate sorority at UC Santa Barbara, I supported their initiative to transform the chapter’s digital presence, aligning it with the organization’s values of leadership, scholarship, and sisterhood. My role encompassed comprehensive website management, where I was responsible for ensuring the site delivered a friendly and welcoming user experience to serve the needs of current and prospective members.
I created completely bespoke and customized user interfaces by implementing custom HTML, CSS, and JavaScript solutions, resulting in a more intuitive and responsive website experience. Collaborating closely with chapter officers, I ensured that content was consistently updated to reflect ongoing events, philanthropic efforts, and academic achievements. Additionally, I applied search engine optimization (SEO) best practices and utilized analytics tools to increase the site’s visibility and engagement, thereby strengthening the chapter’s online outreach.
This role allowed me to merge technical expertise with strategic communication, effectively supporting the chapter’s mission and enhancing its digital footprint.
WEBMASTER
March 2011 - October 2012
SWAAPR
As Co-Founder and Head of Engineering at Swaapr, I led the technical development and strategic direction of a peer-to-peer campus marketplace designed to empower students to buy, sell, rent, and exchange goods and services within their local communities. Our team achieved a significant milestone by securing first place at Startup Weekend Bay Area in May 2011, distinguishing ourselves as the youngest and smallest team to win the competition.
In this role, I was responsible for building modular front-end UI components using HTML, CSS, JavaScript, and PHP to create responsive and intuitive user experiences. I integrated social platform functionalities by leveraging the Facebook SDK and Graph API, enabling features such as “Login with Facebook” and utilizing mutual friend connections to establish trust scores among users. I implemented web analytics tools like Mixpanel and Google Analytics to monitor user engagement and inform data-driven decisions for platform enhancements. I applied SEO best practices to optimize our web properties to increase visibility and drive organic growth. I also managed infrastructure tasks, including domain registration, DNS configurations, and the setup and maintenance of internal IT tools like Google Workspace.
Within a few months, Swaapr expanded to over 2,000 campuses worldwide, providing students with a versatile platform to engage in local, trust-based transactions. Our innovative approach garnered attention from various media outlets, including Noozhawk, The Daily Nexus, Pacific Coast Business Times, and The Santa Barbara Independent.
CO-FOUNDER, HEAD OF ENGINEERING
(First Place winner at Startup Weekend Bay Area in May 2011)
June 2011 - December 2011
CHEGG
During my Engineering Internship at Chegg, I contributed to enhancing the user experience for millions of students by developing and refining front-end components across Chegg’s digital platforms. This role provided an opportunity to engage in meaningful projects that aligned with Chegg’s mission to support student success.
Key contributions included building and optimizing user interface components using HTML, CSS, JavaScript, and PHP to ensure responsive design standards and seamless functionality across devices. I collaborated with a team of interns to conceptualize and implement viral marketing campaigns, leveraging our collective creativity to engage the student community effectively. Additionally, I worked cross-functionally with design and marketing teams to ensure cohesive integration of technical solutions with user-centric design principles.
This experience honed my skills in front-end development and provided valuable insights into collaborative project execution within a dynamic, fast-paced environment. It reinforced the importance of aligning technical solutions with user needs and organizational goals, a principle I continue to apply in my professional endeavors.
ENGINEERING INTERN
June 2011 - December 2011
UC Santa Barbara, French and Italian DEPARTMENT
As the Web Assistant for the Department of French and Italian at UC Santa Barbara, I was responsible for enhancing and maintaining the department’s digital presence to improve user experience, student engagement and accessibility. This role involved refining visual elements to create better user interfaces using custom HTML, CSS, and JavaScript, ensuring that the website was both aesthetically pleasing and functionally robust.
In collaboration with the Undergraduate Advisor, I managed content updates by regularly updating course listings and departmental information, ensuring that students and faculty had access to the most current academic offerings. Additionally, I led the redesign of the Italian Studies Multi-Campus Research Program Initiative website, focusing on visual consistency, link verification, and improved navigation to enhance user engagement.
Working closely with faculty and administrative staff, I ensured that web content aligned with the department’s goals and standards. This collaborative approach allowed for the creation of a cohesive online presence that accurately reflected the department’s commitment to interdisciplinary research and teaching in French and Italian studies.
WEB ASSISTANT
September 2010 - June 2011
UC SANTA BARBARA, KAVLI INSTITUTE FOR THEORETICAL PHYSICS
At the Kavli Institute for Theoretical Physics (KITP), I served as a Student Computing Assistant, providing essential IT support to a dynamic community of resident and visiting researchers. My role was assisted in ensuring seamless technological operations within the institute, facilitating the groundbreaking research conducted by physicists from around the world.
My responsibilities encompassed a broad range of technical support tasks. I offered first-line assistance for hardware and software issues, including troubleshooting desktops, laptops, printers, and peripheral devices. Additionally, I assisted in maintaining the institute’s local area network (LAN), ensuring reliable internet connectivity and addressing any network-related concerns. I also supported researchers and staff with account setups, email configurations, and access to shared resources, facilitating their computational needs. I also participated in regular system updates and backups to maintain data integrity and security across all computing platforms.
This experience honed my problem-solving skills and adaptability, as I navigated the diverse technological needs of the KITP community. Working in a research environment underscored the importance of reliable IT infrastructure in advancing scientific discovery. My experience at KITP ignited my deep interest in computers, networks and tech, and motivated me to start my journey of self-education and entrepreneurship.
STUDENT COMPUTING ASSISTANT
March 2010 - May 2010